Privacy Policy

1. Privacy Statement

BIC Inc. (“BIC”, “we,” “us,” “our”) is committed to protecting your online privacy when visiting our (the “Website”). By using the Website, you consent to this online privacy policy (the “Privacy Policy”) which is provided to inform you about the types of personal information we gather about you when you visit the Website, how we use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information. Personal information refers to any personally identifiable information about you. It does not include aggregate information that does not identify you specifically.

With the exception of Website usage information, IP addresses and cookies, no personal information is automatically collected from visitors to the website. Any other personal information you may provide will be on a voluntary basis.

You may at any time withdraw or change your consent to our use or disclosure of your personal information, or request that we to delete it from BIC’s files, subject to legal and contractual restrictions. However, if you do not provide personal information required for us to supply you with a service offered on the Website, (for example, to receive emails from BIC) we may not be able to provide that service to you.

BIC does not use this Website to knowingly solicit personal information from or to market to persons under the age of majority.  If a child has provided us with personal information, his or her parent or guardian may contact us for the purpose of deleting this information.

2. What Personal Information Do We Collect?

When visiting our Website, we may collect information from you, including information regarding your use of the Website, and the computer used by you to access the Website, for example, your IP address, which the pages you view and which links you click.  Any other personal information you may provide will be on a voluntary basis.  If you sign up to receive future emails from us, personal information that we collect may include your name, email address and province or territory of residence.  We will only send you future emails in compliance with the applicable laws, and you will always have the opportunity to “unsubscribe” from receiving commercial emails from us at any time.  If you enter into our contests or promotions you may be asked for personal information that may include your name, date of birth, address, city, province of residence, postal code, email address and telephone number.  Access to such information is limited to only those employees and representatives of BIC or an agency working on BIC’s behalf who need to use it in the course of their assigned responsibilities.

3. Cookies, web beacons and similar technologies

We may place on your computer information and code (including text files called “cookies”) for later retrieval. The information and code are collected and used for the purpose of providing products and services, evaluating, and improving, use of the Website, and otherwise operating BIC’s business, and enable the Website to recognize you as a prior user, provide the Website with information regarding your prior use, and assist BIC in determining what portions of the Website are most appropriate for you. Our cookies cannot retrieve any other data from your hard drive or pass on a computer virus. BIC uses so-called permanent cookies which will be saved on your browser for an extended period of time, unless you delete them sooner, and so-called session cookies which will be deleted when your browser is closed. Your web browser may provide you with the ability to not accept cookies. However, in order to take full advantage of the Website, BIC recommends that you accept cookies from the Website. BIC does not use cookies to examine other web sites you may have visited before or after leaving the Website.

We may use Google Analytics or other third party analytic tools to analyze user behavior which allows us to measure consumer interest in the various areas of our Website for product and Website development purposes. These third party analytic tools tell us aggregate and collected information such as, how the site was accessed and how long visitors stayed.  This information is used for our own internal purposes to improve the content of this Website, to enhance users’ experience when visiting our Website, and to customize the content and/or layout of our pages.  All information of user behavior described herein will be recorded on a group basis, and such analysis may be shared with our Website development consultants. This information is aggregated and not personally identifiable. To learn more about Google Analytics and how it uses your data, please visit

4. How is Your Personal Information Used?

We may use your personal information for the following purposes:

  1. to respond to your requests for products, services or information;
  2. to improve products and services and better understand your needs, including through customer surveys;
  3. to improve our Website – we continually strive to improve our website offerings based on the information and feedback we receive from you;
  4. to increase your awareness of BIC brand products and services;
  5. to administer and to facilitate your entry and participation in contests, promotions and other activities operated through the Website;
  6. If you have won, or may be a candidate for winning, a prize through a contest or other online promotion pursuant to the terms, rules or other entry guidelines of a promotion operated through the Website, to administer or provide you with updates about that contest;
  7. to include you in advertising or marketing campaigns to offer you BIC's or other products or services;
  8. if we become involved in a transaction to sell all or parts of our business or assets or merge with other businesses, as customer information may be part of such transactions, we may use or disclose this information to other parties involved in the transaction;
  9. to assist you with posting links or content from this website to social media platforms including Twitter and Facebook;
  10. If you choose to sign BIC’s online pledge to help save handwriting, we will publically post your first name, the first initial of your last name, city and province on the pledge and we will identify on our map the total number of signatures we have received from each city and province ;
  11. To carry out other purposes that are disclosed to you and to which you consent; and
  12. To carry out any other purpose permitted or required by law.

5. Social Media Applications

You may have the opportunity to utilize applications on third party social media websites and services like Facebook. Consequently, you may share your personal information with that third party social media service provider and they may share data with us. In the event that you choose to provide your information to a third party social media service provider, your information will be governed by the policies of those service providers. We don't exercise control over third party social media service providers. Those service providers may place their own cookies or other files on your computer, solicit personal information from you and follow different rules regarding the use of the information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

6. Links to or From Other Web Sites

As a convenience to visitors, our Website may contain links to third party websites that we do not own or operate. We are not responsible for the content or information collection practices of third party websites. If you visit another site, we recommend that you review their privacy policy.

7. Disclosure To Third Parties

We do not sell, trade, or otherwise transfer to outside parties your personal information. This does not include trusted third parties who assist us in operating our Website, conducting our business, including administering promotions, sending emails you have opted in to receive, or serving you, so long as those parties agree to keep this information secure and confidential. Third party providers maintain the information they need to perform their designated functions and we do not authorize such parties to use or disclose personal information for their own marketing or other purposes. We may also release your personal information when we believe release is permitted by or appropriate to comply with the law (for example, in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian or other law), to enforce our Website policies, to exercise or a defend legal claims or to protect ours or others rights, property, or safety. We may also disclose your personal information for any other purpose to which you consent. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Please note that your personal information may be maintained and processed by service providers located in foreign jurisdictions, including in the United States, whose data protection laws may differ from the jurisdiction in which you live. 

8. Security of Your Personal Information

We have policies and procedures and physical, organizational, and technological safeguards in place to protect your personal information from loss, unauthorized access, modification or disclosure. In addition, we have implemented technological safeguards including security software, passwords and firewalls intended to prevent unauthorized computer access. No claim is made as to the impenetrability of the system under unusual circumstance or its resilience to future attacks.

9. Transfer and Storage of Information.

Your personal information is stored at secure locations and on servers located in Chicago, Illinois . Any electronic records generated by us or our service providers during the course of your interactions with the Website may be maintained on those servers. As such, your personal information will be disclosed, processed and stored outside Canada, and therefore may be available to government authorities under lawful orders and laws applicable there. We retain your personal information as long as is required for the purposes identified when you provided the personal information and for any new purposes identified and consented to by you, and for an appropriate time thereafter.

10. Accessing and Correcting your Personal Information

You may obtain information and address questions about the privacy policies and practices relating to handling of your personal information by contacting us by the method set out below.

Likewise, if you would like to access your personal information, or if you would like to ask to have it corrected, please contact us using the contact information provided below.

We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons.

11. Contact Us

If you choose to use the Contact Us function, you may be transferred to our affiliate website where you will be asked to voluntarily provide personal information including your name, e-mail address and mailing address so that we may contact you to respond to your comments, questions, or requests for information. Please note that affiliate websites may maintain their own privacy policies, which we recommend that you review prior to providing your personal information.

12. Questions Regarding This Privacy Policy

Questions regarding this Privacy Policy the collection, accuracy, use or disclosure of your personal information, or about your personal information that we have on record, or to correct, amend or delete your personal information, or any other questions regarding this Website may be directed to:

BIC Inc.,
Attn: Privacy Officer, Consumer Affairs,
155 Oakdale Road, Toronto, ON M3M 1W2.

13. Changes To This Privacy Policy

We may update our Privacy Policy from time to time at our discretion and will post an updated copy of the Privacy Policy on this page. You should periodically check the Website for changes to this Privacy Policy. All changes will become effective once posted on this page. Your continued access to and/or use of the Website after any such changes constitutes your acceptance of, and agreement to, this Privacy Policy, as revised.

July 2015